Transparency

Data sources

Each report section maps to a specific external data source. We publish the mapping, the metrics it can deliver and the limits of what it proves.

Search demand & ad market

Sourced

Origin: Google Ads keyword planner data set, retrieved through our market data provider
Metrics delivered: Monthly search volume, 12-month history, competition level and index, CPC, top-of-page bid range
What it does not prove: Volumes are provider-reported averages for the selected country and language, not real-time counters.

Trend & rising queries

Sourced

Origin: Google Trends data set, retrieved through our market data provider
Metrics delivered: Relative interest over time (0–100), related queries, rising queries, related topics
What it does not prove: The index is relative to the period and keyword set. It is not an absolute number of searches.

Demand geography

Sourced

Origin: Google Trends sub-region breakdown
Metrics delivered: Relative interest per region inside the selected market
What it does not prove: Region values are comparative within the country only.

Amazon marketplace

Sourced

Origin: Amazon search results retrieved through our market data provider
Metrics delivered: Listing titles, ASIN, price, rating, review count, result rank
What it does not prove: A snapshot of the result page at fetch time, not a sales figure. Amazon does not publish sales.

Google Shopping supply

Sourced

Origin: Google Shopping results retrieved through our market data provider
Metrics delivered: Offer title, seller, price, rating
What it does not prove: Reflects offers visible for the keyword at fetch time in the selected market.

Sources we deliberately do not use

Model-generated "demand scores", "opportunity scores" or "saturation ratings".
Extrapolated sales estimates for marketplaces that do not publish sales data.
Scraped data sets we cannot attribute to a named provider and timestamp.